Trophy Ridge Outfitters Identity
Trophy Ridge Outfitters (TRO) is a premier hunting outfitter in New Mexico that has been in operation since 2005. Because this outfitter specializes in elk and mule deer hunts, it was essential that antlers were incorporated into the logo. These antlers come to a very sharp point to convey the sharp points of arrows used in their archery hunts. I deviated from the typical camouflage colors often used and instead went with a crisp white and grey with a hint of pink. This pop of color represents the woman behind the company, and the many women who hunt with TRO.