Grazed Beef Co-op Identity
Grazed Beef Co-op is a partnership between two ranchers dedicated to providing the best grass-fed beef products to consumers. They reached out to me to work on a new identity that would strengthen their brand recognition. The design was inspired by Grazed Beef's dedication to their practice of raising cattle humanely, with access to the pasture at all times. The chosen identity evokes the feeling of a happy cow munching on grass in the warm Texas sunshine.