Fruth Farms Southwest Identity
Fruth Farms Southwest has been around since 2001 selling grass-fed beef and goat, and pasture-raised chicken and quail eggs. After making the decision to sell their products in local stores, the ranch realized it needed an official logo and branding. I pitched a singular identity with easily modified colors to denote the different animal products. Of three options, we settled on this vintage look and feel. It harkens back to how things “used to be,” giving customers the true sense that Fruth’s animals are raised as our grandparents would have, with compassion and care.